Instagram and Capitalism

Don’t expect this to be eloquent, expect it to be passionate.

We live in a capitalist society.

This is something I’ve been dwelling on considerably for a long time, and especially over the last few days. You may have heard of Instagram’s newest proposed updates to remove chronology from our feeds. This might not seem like a massive change but it could have dire consequences on smaller accounts and small business owners, myself included. It is unlikely that small accounts and businesses will still receive the same exposure as they would otherwise, for being swallowed by the larger accounts and celebrities. If you would like to learn more (and sign the petition to prevent this) please click here.

But, how does this link to capitalism? At the very base of it, this is a prime example of the capitalist We live in a capitalist society, and that's easily told just by taking a look at social media.nature of our society. The implications of ridding the chronological feeds instils a sense of capitalism – bigger, more famous and wealthier overshadowing the smaller and poorer. By using algorithms and removing the chronological order in feeds, Instagram is following in the footsteps of it’s mother company, Facebook, and if we take a look at Facebook’s progression over the years we can see the similarities and predict future changes. By introducing this algorithm that shows popular posts at the top of the feed, it allows Instagram to manipulate what the users see and when. Naturally, the next step is monetization. Just like Facebook introduced, businesses will be able to pay to promote their posts to the top of feeds – just like the sponsored ads you now see on Instagram, again following in the footsteps of Facebook. This is a real life example of capitalism, away from the realms of social media, in the way that it is large conglomerates having power over our lives. Continue reading Instagram and Capitalism