As the library of online content is becoming more vast and accessible and social networking is changing the way we think, where is the future of broadcasting? With online video websites, in particular YouTube, becoming people’s preferred broadcast platform, is online video the future of television?
The sheer growth of YouTube over the previous few years was somewhat astounding and startling at the least. With the evidence of this growth, it’s easy to assume that online video will soon become the overall preferred broadcast platform. This may be due to it’s ability to attract such a wide audience and it’s social networking integration which allows a video to be shared across a multitude of platforms in the click of a button and for the audience to directly interact with the creators. In the past couple of years in particular, we have seen other media outlets such as Vine and Snapchat also gaining a large following which is additional evidence that online video is perhaps the way forward.
So far, we have seen platforms such as YouTube give individuals the potential to do incredible things. As long as people are willing to participate, YouTube gives people like you and me the power to make an impact, without having to be a big organisation or major corporation. This is shown as many YouTube content creators have been offered opportunities they could have only ever dreamed of before jumping on the online video bandwagon. A large number of fundraising events and projects have also been funded by the communities that reside within platforms such as these and this also attests to the idea that YouTube gives creators a degree of power which was not before available.
A similar debate was held at The University of Cambridge and a number of content creators from YouTube attended, arguing whether or not YouTube will be the dominant broadcast medium of the future:
What do you think about the future of broadcast? Will online video take over, or is there a long while before we rid of our television sets just yet? Let me know in the comments.